Истражувања

Научните и стручните трудови на кадарот и истражувачите на Институтот, објавени во релевантни домашни и меѓународни списанија, конференциски зборници и други научни публикации. Објавените трудови ја одразуваат истражувачката активност, научниот придонес и експертизата на Институтот во областите на бизнисот, менаџментот, економијата и сродните дисциплини.

Преку континуирано публикување, Институтот придонесува кон развојот на научната мисла, размена на знаење и унапредување на академската и професионалната пракса.

Линкови до објавени трудови во конференциски зборници и меѓународни списанија: 

The impact of digital trends on marketing

The impact of integrated marketing communication on customer behavior

The impact of websites and social media marketing on the efficiency of e-commerce

The Use of Social Media As an Effective Tool for Obtaining Sustainable Competitive Advantage

The impact of emotional intelligence skills to entrepreneurial business success

Enhancing women's engagement in entrepreneurial business activities

Enhancing entrepreneurial skills of employees in the education process

Introducing intrapreneurship management concept in function of improving organizational performance

Comparative cost analysis of soil carbon determination using toc analyzer vs. Walkley-black method

Developing Strategic Framework for Competitiveness in the Global Market

Strategic brand management in function of improving the competitive position of tourist destinations

The influence of COVID-19 pandemic on the global business trends and management practices

Understanding customers complaint behavior for effective resolution

New e-commerce business models can boost its development: case of North Macedonia

Application of gamification as a driver for better business performances: Case of grouper

How effective complaint management affects customer retention: The case of group-buying site grouper.mk

Studying Customer E-loyalty to Online Intermediary: Case of Group Buying Site

Drivers that Impact the Merchants' Repeat Intention for Group Deal Promotions

Analysis of customer activity, the importance of timing for effective marketing actions: case of group buying site, grouper

Evaluating restaurants’ profitability of a daily deal promotion

Response of e-traders to covid-19 challenges: Empirical evidence from North Macedonia

Predictors of the Likelihood of Continuous Usage of Online Shopping Post-COVID-19

Return on investment on facebook adds: Quantitative research